BrandBuildingForm | Madleen LLC

First name

Last name

Company name

What products or services do you offer?

Do you have a tagline or slogan?

Brand Identity

How would you describe your brand in three words?

What emotions or feelings do you want people to associate with your brand?

What is your brand’s mission statement or core values?

Where do you see your brand in 5 years?

Who is your ideal customer? (Age, interests, location, etc.)

What are their biggest pain points?

Where do they spend time online? (Social media, blogs, websites)

How do you currently connect with them?

Do you have brand colors? If not, what colors resonate with you?

Preferred fonts or typography styles:

Do you have an existing logo? Need a new one?

If new logo is needed: What are Logos, brands, or designs you admire. Please include links

Do you have a website? (If yes, URL)

If yes, What platform is it built on? (Wix, Squarespace, WordPress, etc.)

Social media platforms you use:

Need help with social media or marketing?

Who are your top competitors?

What makes your business unique?

Any industry brands that inspire you?

Do you offer services? If yes, please list them.

Are they ongoing (weekly/monthly) or one-time?

Do you host events? (In-person, virtual, both?)

Are they recurring or occasional?

Do you sell products? If yes, what kind?

What’s your budget for branding/design work?

If needed, would you consider a payment plan?

Any other notes or details you’d like to share?